A highly effective whitening toothpaste Helps thoroughly cleanse teeth & gently removes plaque Formulated with an active ingredient of bamboo cellulose cleaning particles to reduce stains Contains Sodium Fluoride to prevent cavities & protect against tartar & gum problems Harnesses highly effective Green Strong & White Complex to strengthen teeth Infused with a minty flavor for fresh breath Unveils stronger, whiter looking teeth Free of SLS & sugar  Suitable for vegans & enamel-safe