A color-preserving shampoo formulated with natural active ingredients Helps intensify natural or cosmetic golden blonde & honey blonde hair Contains gentle surfactants that cleanse hair thoroughly Blended with hydrolyzed milk proteins that offer intense conditioning & protecting action Infused with pigments that color directly without the use of an activator Loaded with Provitamin B5 for deep moisturizing action Leaves hair soft & smooth with brilliant color To use: Gently massage into damp hair & rinse well. Re-apply if necessary