HIF, or Hair Is Fabric, is a dedicated haircare brand created by the skincare brand Deciem. Deciem has an excellent track record for producing successful, effective and well priced brands such as The Ordinary, The Chemistry Brand and NIOD.

HIF specialises in high functioning treatments for hair, and is based on the ethos that hair deserves the same professional cleaning that we treat our clothes to when we have them dry cleaned.. By treating your strands like the professionals do, you can ensure the health of your hair remains optimal.


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